Northeastern Regional Conference · February 13, 2012 · New York, New York 

Clayton Andrews Appointed to Head Central Region

We are delighted to welcome Clayton Andrews as Senior Vice President and General Manager of the Central Region. Clayton assumes responsibility for our existing Affiliate and Bespoke relationships in the Central Region, and aims to significantly expand this important business to the benefit of our global network. Clayton brings to his position more than two decades of luxury residential real estate experience. From 1991-2003, he served as a partner and member of the board of directors for Jackson Hole Realty in Wyoming. He sold his company to Sotheby's in 2003, becoming Executive Vice President and Chief Operating Officer for the Mountain Region, overseeing more than 400 brokers and growing his area into a market leader.

El Moriaty Joins as Affiliate Account Development Manager      

El Moriarty, based in the New York office, has been hired to implement an Affiliate Account Development Program to support you in maximizing the value of the Christie's International Real Estate Programs and Services. She will be working closely with the Regional offices, Client Service Representatives, and the Marketing team. El brings a wealth of marketing and real estate industry experience to her position. Most recently she was Director, Marketing Strategy and Operations with Hackman Capital, a private real estate investment firm in Los Angeles.  

As you may be aware, last week Prudential Financial announced the sale of its real estate business to Brookfield Residential Property Services----the Canadian-based franchisor that provides services in the U.S. under the Real Living brand----for a reported US$110 million. As with any large change in the business landscape, this, too, may offer an opportunity for you to facilitate a recruiting discussion with a new audience of agents.

Pictured Above: Chappy Adams (Illustrated Properties), Rick Moeser (Christie's International Real Estate), Denice Sexton (Illustrated Properties), and Peter Erdmann (Illustrated Properties)

Search Engine Optimization - Cross-Linking Your Website        

Links are the easiest, yet most significant, way to improve SEO. By December 31, our goal is for each Affiliate to have at least one link from their website to ours. (We, of course, already link to all Affiliate sites.) We suggest that you display your link prominently on your home page. If you already link to us, check to ensure that you are using our current address: www.christiesrealestate.com

New FTP Site Launched December 5th        

A new FTP server----designed to improve reliability, security, and the speed of file uploads----was launched on December 5th. The web address is the same (https://ftp.christiesrealestate.net), but the new FTP site looks slightly different than the old system. Existing FTP users will need to login using a temporary password (RealEstate1) and then choose a new password for the company account. If you have any questions, please contact your Client Services Representative. 

November Web Site Highlights      

Attracting highly-qualified homebuyers to your properties on www.christiesrealestate.com continues to be the driving force behind our digital enhancements. This month we reintroduced the option to search by your company's property ID or MLS number in Advanced Search, making it easier for visitors to find your properties. Highlights from the site's statistics in November include: 

• 86,000 visits, up 20 percent versus last year.
• Average time spent on website was 7½ minutes, up 36 percent versus last year.
• Traffic from www.christies.com was up 56 percent.
• 53 percent of visitors to the site were from outside the U.S. The top five countries outside of the U.S. were the U.K., Canada, France, Australia, and Italy.
• Traffic from social media websites was up 35 percent versus last year.

Regularly updated Web Site statistics are available for use in your listing presentations at http://r20.rs6.net/tn.jsp?llr=st7gtybab&et=1108554354509&s=2614&e=001EX5QUQBP29NwjCsM8XsjY5wQ58_ovdh9idGOtXRWWMALE6EdsoVjmbvHcbZ63nnGoIP-B6P6dzGC5ThAzOODPHjO5z3a19y4ujcrwOTwIbZPP7J4D6zNGlpATWrEw9_K.

Art Basel's International Electricity  

The 10th anniversary of Miami's Art Basel drew record numbers of artists and collectors from around the world. Real estate was prominently displayed----banners, brochures, Bespoke booklets, and Issue Three of the magazine----at a Christie's Post War and Contemporary Art preview and brunch reception in the JW Marquis Marriot galleries. More than 200 important art clients enjoyed "The Peter Norton Christmas Project: A Retrospective," a playful display of upscale holiday gifts commissioned by the California tech entrepreneur and art collector and sent to his friends as gifts each of the past 23 years.